The Reindeer Herding and Resilience project is building a global knowledge base of herders’ traditional land and pasture practices.
- Client
- Reindeer Herding and Resilience project
- Sector
- Research, Indigenous knowledge, land management
- Services
- Logo, badge, colour palette, typography
It also trains young Indigenous herders and gathers data on land degradation.
We designed the logo, a circular badge and a short brand system.
We drew a reindeer at full run and filled it with a blue gradient, with the name beside it in green. The four brand colours take their names from the herders' land: Deep blue, Sky, Pasture green and Mist. The type is Work Sans in Regular and SemiBold.
- Deep blue#2058AB
- Sky#00AFE6
- Pasture green#00B537
- Mist#C3E2E2
