Climate change, globalization, pasture loss and competing land use all put pressure on reindeer husbandry.
- Client
- POVAUS project, Natural Resources Institute Finland (Luke)
- Location
- Finland
- Sector
- Research, reindeer husbandry
- Services
- Logo
POVAUS is a research project at the Natural Resources Institute Finland (Luke). It studies how reindeer husbandry can adapt to unexpected and uncommon conditions, working with the University of Helsinki and the Reindeer Herders' Association.
We designed the POVAUS logo along with white and reversed versions, and showed it on a tote bag.
We drew a reindeer head in a few straight navy lines and put an orange star at the tip of each antler, so you can read the antlers as a constellation. We drew the wordmark below in the same thin, angular strokes.
