Optimizing space, power & cooling in the data centre.
- Client
- WhiteSpace Critical Infrastructure Solutions
- Location
- Toronto, Ontario
- Sector
- Data centre infrastructure
- Services
- Logo, symbol, brand guidelines, stationery
WhiteSpace Critical Infrastructure Solutions is a Toronto company that designs data centres and consults on them across Canada. It also supplies the racks and backup power equipment that go inside.
We designed the logo and symbol, then a brand guidelines book that sets out colour and type, along with letterhead, business cards and envelopes.
We built the symbol from two folded bands of blue stacked one above the other, each one zigzagging into a W. Every band alternates dark and light faces, so the flat shape seems to bend in and out like folded paper.
