January 2014



Task: Design a brand identity for WhiteSpace, a company that helps you run a more reliable and efficient data centre.

WhiteSpace offers solutions to optimize data centres and other mission-critical environments. Their professional services include data centre design, cooling assessments and consulting – as well as a range of world-class products such as enclosures and airflow management systems.

WhiteSpace WhiteSpace Symbol

The shapes and lines forming the logo are inspired by data centre design features.


We designed variety of collateral describing WhiteSpace services and products.

    WhiteSpace Corporate Identity Guidelines
Extensive Corporate Identity Guidelines were developed for the brand.  

WhiteSpace Brand Guidelines     WhiteSpace Brand Guidelines