The ALLELES

May 2016

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Task: Help the ALELLES Design Studio in promoting their fashion-forward prosthetic products to a worldwide audience.

ALLELES believe that prosthetic covers and accessories should be fashionable and shopping for them should be fun and affordable. Their latest campaign, #LouderThanLabels, is a tribute to all of their amazing clients, friends, and family and a loud statement that people are complex and cannot be defined by one characteristic. We help ALLELES in extending the reach of their campaigns to a dedicated audience worldwide.

Featuring: Kyle Riva
Director: Eric Chu
Director of Photography: Vincent Varga
Film & Sound Editing: Phil Chu
Music: Alex Ancient “Baby Mamma Blues” courtesy of Kinfolk.

Watch the rest of the video series.

 

Alleles Design Studio (@alleles) is on a mission to stop hiding and start celebrating amputations. McCauley Wanner and Ryan Palibroda are the entrepreneurs behind the company that creates stylish covers for leg prosthetics for people all over the world. “We are trying to give our clients a new and empowering experience,” McCauley says. “Because what we are doing never existed before, we really had to take it upon ourselves to show people it was possible and that there was a need.” McCauley and Ryan grew up in northern Saskatchewan and have seen more of Canada than most people. “We’ve lived and worked in Saskatchewan, Alberta, Quebec, Ontario and British Columbia, and we’ve found that each province has its own distinct culture,” says McCauley. She believes if there’s one thing that defines Canadians, it’s altruism. “If we are going to be successful, it’s not going to come at the cost of someone else, the environment or other cultures.” Watch our Instagram story to learn more about Allele’s work. This story is part of #🇨🇦❤️, a new series celebrating people all across Canada. Photo by @alleles

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